Results

330K

Total lead volume added to the sales pipeline in the 1st month

37%

Website bounce rate (well below the industry average of 55%)

17.83%

Funnel conversion rate

Showcasing a desktop version of Prestige Flooring Home Page.

Showcasing a tablet version of Prestige Flooring Home Page.

Showcasing a mobile version of Prestige Flooring Home Page.

Client Goal

Prestige Flooring is an established flooring retailer with five showrooms in Northern California. To expand their reach, they had recently added a mobile showroom service that brings the showroom experience to their customers’ homes. Our client was looking for an effective way to advertise this new service and allow customers to book appointments online.

Our Approach

To successfully advertise the new service, we revamped their website with a modern, vibrant design and an upgraded brand messaging.

Our client excelled at assisting customers find the best flooring solutions based on their unique needs. It was clear that their offline approach in providing superior guidance to their customers was successful. So naturally, we had to put their customer-centric approach at the forefront of their new website, which also tied in perfectly with the new mobile showroom service, giving customers the flexibility and comfort of shopping at their own home and the convenience of booking an appointment online in a matter of minutes.

After setting goals and strategizing, we implemented an effective plan centered around generating appointments for our client’s new service:

Implemented SEO best practices on the new website to increase their organic reach and build on their offline success.
Launched Google search ads targeting unique keywords that were likely to lead to conversions.
Created ad copy that matched the new messaging on the website/landing pages.
Highlighted the benefits of the new service to the bottom of the funnel traffic that was ready to convert.